No matter what industry you’re in, innovation is a key part of staying current and answering the needs of your customer. There is always the threat that someone will develop a product or service more relevant and more updated that will make you irrelevant. One of the important steps you can take to improve your agility, reliability and speed to market is the introduction of an enterprise data layer.
The complex business landscape demands that you remove all possible obstacles to innovation. Here are four ways adding an enterprise data layer can help you achieve a better environment for innovation:
Driving productivity: Adding an enterprise data layer protects your business, because in the event of an outage, having all your data and applications in a single layer means losing access to both. When you have an enterprise data layer, you’re in complete control with replication features allowing you to provide employees with access to the data and apps they need to do their jobs.
You also enjoy data autonomy, so that you control your data no matter where it resides. This increases organizational productivity, allowing innovation to accelerate more quickly and take new concepts to market faster.
Meeting compliance regulations: A modern enterprise data layer allows your organization to achieve a 360-degree view of each transaction, making it easier to comply with regulations, reducing potential costs associated with litigation and mitigating other risks. In addition, when compliance fines are no longer a concern, your enterprise has more resources for investing in innovation.
Offering customers personalization: Personalization is a trending concept in marketing, allowing customers to feel as if a brand “knows” them and enhancing the customer experience. An enterprise data layer allows for the detection of data relationships between disparate sets, providing customers with features and tools that are designed particularly for them. The idea is that a personalized experience results in higher sales.
Employees also benefit from personalization when team members have the apps and tools they use most ready when they log in.
Enhancing business agility: One of the benefits of an enterprise data layer is the flexibility to partner with different cloud providers, rather than be locked in with a single provider, along with all their strengths and weaknesses. In turn, this allows you to make efficient changes to align with your business needs and take products to market quickly.
Adding an enterprise data layer provides a variety of benefits related to agility and flexibility, because when it’s necessary to make a change, you don’t want to be locked into a particular provider’s infrastructure without any options to innovate. An enterprise data layer allows you to stay ahead of competitors and create new solutions as your needs evolve.
The ability to innovate in a complex business environment means being able to utilize your data to its fullest potential. You need an enterprise data layer that sits on top of a hybrid or multi-cloud architecture.
To learn more about the innovative potential of your data, contact us at Access Tech. We can help you identify the opportunities for agility and productivity that an enterprise data layer would introduce.